The Definitive LinkedIn Image Size Guide

First impressions on LinkedIn happen in milliseconds. Whether you are building your personal brand, hiring talent through a company page, or running B2B ad campaigns, pixelated or awkwardly cropped images instantly undermine your professional credibility.

Because LinkedIn dynamically adjusts its layout across desktop and mobile screens, getting your dimensions right is essential. Here is the complete, up-to-date guide to every LinkedIn image size you need to know.

1. Personal Profile Images

Your personal profile is your digital resume and networking hub. Two key images define your layout:

• Profile Photo: 400 × 400 pixels (minimum).
  • Details: It displays as a circle (roughly 200 × 200 px). Upload a high-resolution square image (up to 8 MB) and keep your face centered. Avoid placing critical details near the outer edges, where the circular crop cuts in.
• Background / Banner Image: 1584 × 396 pixels (4:1 aspect ratio).
  • Details: This banner takes up prime real estate at the top of your profile. Note that your profile picture overlaps the bottom-left corner of this banner on desktop, so keep any text, logos, or focal graphics aligned toward the right side.

2. Company & Business Page Images

Company pages have slightly different requirements than personal profiles, particularly when it comes to cover images.

• Company Logo: 400 × 400 pixels (minimum 268 × 268 px).
  • Details: Displayed as a square in feeds and searches, this is your brand’s primary stamp. Use a transparent or clean solid background to ensure it pops.
• Company Page Cover Image: 1512 × 256 pixels.
  • Details: Important update: LinkedIn transitioned company banners to a wider, shorter aspect ratio. Avoid using old 1128 × 191 px or 4200 × 700 px templates, as they will result in awkward cropping or stretching.

3. Feed Post Sizes (Organic Content)

When you post updates, articles, or infographics to the feed, you can choose from three main aspect ratios. Each behaves differently depending on whether your audience is on a desktop or a smartphone.

• Landscape (1200 × 627 pixels | 1.91:1):
  • Best for: Link-preview-style posts, horizontal infographics, and data visualizations. It occupies minimal vertical space.
• Square (1080 × 1080 pixels | 1:1):
  • Best for: Single quotes, stats, and product shots. Square posts command a balanced amount of real estate on both desktop and mobile feeds.
• Portrait (1080 × 1350 pixels | 4:5):
  • Best for: Mobile-first domination. This is the tallest vertical option LinkedIn permits without cropping your image. It is fantastic for vertical infographics and carousel-style slides saved as images.

Note on Minimums: LinkedIn’s absolute minimum requirement for photo posts is 552 × 289 pixels, but uploading anything smaller than 1080 pixels wide will look blurry on high-definition retina displays.

4. Specialized Formats: Documents, Events, and Ads

If you are expanding your content strategy into carousels, events, or paid media, keep these specs handy:

• Document / Carousel Posts (PDF or PPT): 1080 × 1080 pixels (1:1) or 1080 × 1350 pixels (4:5). Keep file sizes under 10 MB per slide deck.
• Event Cover Photo: 1776 × 528 pixels. Keep in mind that LinkedIn automatically overlays your event title, date, and location at the bottom of the image, so leave the lower third visually clean.
• Single Image Ads: 1200 × 627 pixels (landscape) or 1080 × 1080 pixels (square). Max file size is 5 MB.

Quick Reference Cheat Sheet

| Surface Area | Recommended Dimensions | Aspect Ratio | Max File Size |
| :— | :— | :— | :— |
| Personal Profile Photo | 400 × 400 px | 1:1 | 8 MB |
| Personal Banner | 1584 × 396 px | 4:1 | 8 MB |
| Company Logo | 400 × 400 px | 1:1 | — |
| Company Cover Image | 1512 × 256 px | ~6:1 | 8 MB |
| Landscape Post | 1200 × 627 px | 1.91:1 | 8 MB |
| Square Post | 1080 × 1080 px | 1:1 | 8 MB |
| Portrait Post | 1080 × 1350 px | 4:5 | 8 MB |
| Event Cover | 1776 × 528 px | ~16:5 | 5 MB |

Pro Tips for Polished LinkedIn Visuals

1. Stick to the Right Color Space: Export your designs in sRGB color profile. If you design in Adobe RGB or ProPhoto, your images may look dull or washed out once published on LinkedIn.
2. Choose Your File Format Wisely: Use PNG for graphics containing sharp text, UI mockups, or transparent logos. Use JPEG or WEBP for photographs and natural imagery to keep file sizes optimized.
3. Mind the Safe Zones: Always review your design layout on a mobile preview before hitting publish. Mobile screens compress visual elements faster, so text that looks fine on a large desktop monitor can easily become illegible on a phone.